What if everything you know about your customers is almost true?
Discover human-centred solutions to your toughest business challenges
We advise executives, strategists, and marketers across a range of industries.
“I want to extend a big thanks to It depends for our recent collaborations. It has been a great experience, with solid learnings gathered from the insights. I have been grateful for their guidance and look forward to working with them again in the future.”
Global project manager in the pharma industry
Clever research designs
We help you ask the right questions, identify necessary and sufficient data sources, and design a custom research setup using state-of-the-art data science and mixed methods approaches.
Data mining and structuring
We bring the technical skills to collate data from various sources: CRM systems, government registries, SoMe, etc. Privacy is a core value, and we collect data in a GDPR-compliant manner.
Actionable market research
We do bespoke questionnaire design and global survey research. This includes machine learning-based psychographic consumer segmentation and A/B testing of messaging or product features.
Extracting insights from text
Using computer-assisted methodology, we identify key trends and patterns in unstructured text data, e.g. customer inquiries, meeting notes, or open-ended survey responses.
Forward-looking evaluations
We continuously monitor and benchmark your business initiatives. A 360-degree view with quantitative and qualitative elements to inform future strategic prioritisation.
Artificial Intelligence advisory
We have been building AI models since long before ChatGPT existed. As more organisations get curious about AI, our experts help you avoid the pitfalls of emerging technology.
Doing research differently
It depends is an unconventional research consultancy. We were founded in 2023 by a duo who left the traditional consulting industry to deliver more truthful, more efficient, and more actionable human insights.
Our small, high-performing team comprises experts in social research and data science. Based in a former butcher’s shop in Copenhagen, we provide full-service research consulting.
“You came riding into IS IT A BIRD's town, swinging your guns and your hats, just when I was in need of a little data science saving, and you did save the day. For anyone in need of data-gunslingers, look no further.”
Sune Holm Thøgersen, Co-CEO, IS IT A BIRD
It depends ApS
VAT: DK44107244
Guldbergsgade 57
2200 Copenhagen
Denmark