What if everything you know about your customers is almost true?
Discover human-centred solutions to your toughest business challenges
We advise executives, strategists, and marketers across a range of industries.
“I want to extend a big thanks to It depends for our recent collaborations. It has been a great experience, with solid learnings gathered from the insights. I have been grateful for their guidance and look forward to working with them again in the future.”
Global Project Manager in the pharma industry
Start by asking the right questions.
Clever research designs
We help you ask the right questions, identify necessary and sufficient data sources, and design a custom research setup using state-of-the-art data science and mixed methods approaches.
Data mining and structuring
We bring the technical skills to collate data from various sources: CRM systems, government registries, SoMe, etc. Privacy is a core value, and we collect data in a GDPR-compliant manner.
Actionable market research
We do bespoke questionnaire design and conduct market surveys worldwide. This includes advanced psychographic consumer segmentation and A/B testing of messaging or product features.
Extracting insights from text
Using computer-assisted methodology, we identify key trends and patterns in unstructured text data, e.g. customer inquiries, meeting notes, or open-ended survey responses.
Forward-looking evaluations
We continuously monitor and benchmark your business initiatives. A 360-degree view with quantitative and qualitative elements to inform future strategic prioritisation.
Artificial Intelligence advisory
We have been building AI models since long before ChatGPT existed. As more organisations get curious about AI, our experts help you avoid the pitfalls of emerging technology.
Doing research differently
Sune Holm Thøgersen, Co-CEO, IS IT A BIRD
Reach out directly to our partners
It depends ApS
VAT: DK44107244
Guldbergsgade 57
2200 Copenhagen
Denmark